A persuasive speech is a specific type of speech in which the speaker has a goal of convincing the audience to accept his or her point of view.
The speech is arranged in such a way as to hopefully cause the audience to accept all or part of the expressed view.
Though the overarching goal of a persuasive speech is to convince the audience to accept a perspective,
not all audiences can be convinced by a single speech and not all perspectives can persuade the audience
The subject matter and content of a speech determine what type of persuasive speech it is.
There are three different types of persuasive speeches that are used to convince an audience:
factual persuasive speech, value persuasive speech and policy persuasive speech. Let’s look at these in more detail.
Factual persuasive speech is based on whether or not a particular topic is true, and is backed by concrete evidence.
This type of speech persuades the audience as to whether something exists or does not exist, whether it happened or did not happen.
For instance, a college student giving a speech about Neil Armstrong landing on the moon in 1969 is an example of factual persuasive speech.
The moon landing by Neil Armstrong is well documented and has concrete evidence that supports the fact that it did happen.
Value persuasive speech is a speech about whether or not something is right or wrong. It questions the moral or ethical aspect of an issue.
For example, have you ever thought about whether or not capital punishment is moral or immoral?
If you were to give a speech about your stance on the morality of capital punishment, that would be an example of value persuasive speech.
Policy persuasive speech is a speech given to convince an audience to either support or reject a policy, rule, or candidate.
For instance, if the president of the United States disagreed with the current foreign policy and gave a speech to Congress with the goal of convincing them to agree with his viewpoint,
it would be considered a policy persuasive speech.
How to Be More Persuasive in Public Speaking
If you’d like a handle on being more persuasive.
And creating a positive influence and impact, here are four approaches you can try.
These methods will help you establish rapport and reach listeners in some actionable way, despite skepticism and resistance.
To do so, simply focus on staying S.A.N.E. Those letters stand for the following four practices, which focus more on strategy than performance:
Shape the issue:
You give yourself a tremendous advantage as a speaker when you frame your message in ways that work to your advantage.
In fact, it’s difficult to overcome skepticism and resistance unless you do so.
As a good example, think about a management-labor dispute.
In these situations, union leaders will most likely present the issue as either a)
a “fair shake” for the working man and woman, or b) a case of Big Business vs. the little guy. Often they use both arguments.
Managment typically talks about fairness as well, by asking a question something like this:
“Are the union’s demands fair compared to what ordinary Americans are getting in terms of wages and benefits?”
Or they may frame the situation in even starker terms, warning that the company won’t survive if the union’s demands are met.
Both sides in a labor-management dispute thus consciously shape the issue to their own advantage.
A persuasive speech requires common ground with an audience.
Areas of agreement:
Your influence with a resistant audience depends on whether you can establish common ground with them. And the earlier you do so, the better.
Once audience members understand that you and they are working toward a common goal, they’ll be much more likely to view you as a person of integrity.
This is important, even if—actually, especially if—your views differ from theirs. So if you’re facing some basic, fundamental areas of disagreement,
try to be the speaker who’s established his or her humanity and so it as least worth listening to. Who can ask for more than that?
A great way to get an audience to connect with you is by displaying that passion I mentioned earlier.
Here an acting technique that will help you stay on top of your game as a speaker.
People who resist your point of view will be convinced they’ve already heard all the arguments on your side.
So surprise them. Give them something they haven’t heard before.
It needn’t be a radical departure from past presentations (though it might be).
Employ stories and metaphors to make your case. And use comparisons your audience can understand.
An example: An audience of salespeople I trained recently was amazed to hear that silence is as important as anything they say.
To illustrate the point, I used Zen masters who tell us to look at the space between objects instead of the objects themselves.
Of course, this means that you need to do your homework to understand who your listeners are and how they think.
Here’s how to conduct an effective audience analysis.
And once you’re ready to persuade and move your listeners,
you should grab their attention with one of these 12 foolproof ways to open a speech.
Using emotional language is important in persuasive public speaking.
You hold the beliefs you do because you think they are the right beliefs, the ones that correspond to your values.
And that involves a strong emotional component.
If you want to change other people’s convictions or behavior, you won’t do it with statistics and pie charts.
You need to talk about your issue in ways that touch people’s lives.
You can do so by learning how to use emotional language to influence and persuade.
For instance, don’t be afraid to reveal how you yourself have wrestled with the issue you’re discussing.
By doing so, you’ll be giving them permission to do the same.
And who knows? They just might come out on your side of the question.